Drawing on my clinical, marketing, and sales background in the medical industry, I develop relevant and compelling B2B and B2C content and copy for healthcare organizations and companies.
Addressing the Impacts of a Behavioral Healthcare Shortage Amid Skyrocketing Demand
Sponsored article written on behalf of Inovalon.
ebook: Building a Direct-to-Consumer Program that Works
Playbook content geared to pharmaceutical brand teams looking to initiate an effective direct-to-consumer channel strategy.
VBC guide for healthcare providers and payors
Developed the content for this guide to help healthcare provider and payor organizations understand how they can leverage advanced data analytics to optimize their value-based care contract performance.
eBook for marketing campaign
Wrote this mini eBook to address why healthcare providers and payors need to incorporate community health resources into their value-based care programs and how partnering with a data analytics solution can help.
eBook for marketing campaign
Developed the content for this mini eBook to highlight the challenges of extracting social determinants of health data from unstructured sources, such as EHRs, and how natural language processing can help overcome these challenges.
New cardiovascular product launch brochure
Worked with product marketing team to develop messaging and copy for product launch brochure for a cardiac arrhythmia device.
HeartMate 3 Offers New Hope
Tells the story of a patient with end-stage heart failure given a new lease on life with Abbott's HearMate 3 left ventricular assist device (LVAD).
Overcoming 3 top workforce challenges driving RN turnover
Article written to make the case for using Inovalon's workforce management solution to address three of the top issues that are causing RNs to leave direct patient care in hospitals and post-acute care facilities.
Nurse Stories: Jessica
This article shares the experience of a patient support nurse educator with the Lash Group.
eBook: Life Science Patient Access Programs - Defining success in 2023 and beyond
Covers nine strategic questions pharmaceutical commercialization teams should be asking to ensure their patient services programs are effectively limiting all obstacle to patient access.
Whitepaper: Successfully Navigating Prior Authorization
Written as a guide for life science companies to help them reframe their approaches to supporting prior authorization processes for their specialty brands so that they can improve patient access.
eBook: Not getting traction with your patient services program? Here’s why and what to do about it.
Patient-support services programs are critical to clearing a successful trajectory for specialty-lite and specialty therapies. This eBook discusses barriers to program adoption and offers steps life science brand teams can take to ensure utilization.
eBook: Modernize the Patient Access Experience. Transform Your Pharma Brand.
eBook written for the Life Sciences commercialization audience. Addresses the hurdles manufacturers face in enabling patient access to their brands and why delivering a friction-less consumer experience driven by digital technology is essential.
New Hope for Patients With Heart Failure
Article shares the story about a patient's personal experience with the HeartMate 3 LVAD a new, improved option for people with end-stage heart failure who are awaiting or not eligible for a heart transplant.
Caring for Yourself When Caring for Someone With a Spinal Cord Injury
Caregiver health can decline over time when caring for a loved one with spinal cord injury. As a family caregiver, your own needs are equally important.