Jennifer Boidy, BS, RN

Served as content strategist on a 6-month agency contract, collaborating with the Incyte Opzelura marketing team to develop Opzelura On Trac™ — a branded patient support program for OPZELURA® (ruxolitinib), a topical JAK inhibitor indicated for atopic dermatitis and nonsegmental vitiligo. Contributed to program naming, patient-facing messaging, and the end-to-end patient journey experience, guiding users from prescription access through treatment adherence and refill savings.

Partnered with Inovalon's product and content teams to develop copy for a data-driven infographic addressing healthcare labor cost challenges. Translated complex workforce management concepts into a clear, action-oriented narrative — connecting industry statistics to product value in a voice that resonates with healthcare decision-makers. Campaign extended across Marketo email and LinkedIn social copy to drive asset promotion and audience engagement.

Developed a peer-reviewed continuing education article for Stryker published in the official journal of the Association of Surgical Technologists. The piece makes the economic and clinical case for automated tissue removal and bone milling systems in orthopedic spine procedures — translating complex data into compelling narrative for a surgical technologist audience. Deliverables included the full article and a 10-question CE exam. Collaborated with a design agency and Stryker's product management team from concept through publication.

Transformed a traditional customer success story into an engaging blog post for healthcare technology company Inovalon. The challenge was moving beyond a formulaic "problem-product-solution" structure to create a narrative-driven piece that would resonate with skilled nursing facility leaders facing similar revenue cycle challenges. Collaborated closely with the client to refine headlines, weave product mentions naturally into the workflow narrative, and ensure the story emphasized human impact and operational transformation rather than just software features.

I developed and wrote a clinical white paper for Philips’ Image Guided Therapy Devices (IGTD) Academy, highlighting the need for continuous, multimodality training in interventional cardiac and vascular care. The piece distills clinical evidence, SME insights, and real-world training outcomes to position IGTD Academy as a scalable, personalized education resource that elevates clinician expertise and advances patient care.

Sponsored article written on behalf of Inovalon.

Playbook content geared to pharmaceutical brand teams looking to initiate an effective direct-to-consumer channel strategy.

Developed the content for this guide to help healthcare provider and payor organizations understand how they can leverage advanced data analytics to optimize their value-based care contract performance.

Wrote this mini eBook to address why healthcare providers and payors need to incorporate community health resources into their value-based care programs and how partnering with a data analytics solution can help.

Developed the content for this mini eBook to highlight the challenges of extracting social determinants of health data from unstructured sources, such as EHRs, and how natural language processing can help overcome these challenges.

Worked with product marketing team to develop messaging and copy for product launch brochure for a cardiac arrhythmia device.

Tells the story of a patient with end-stage heart failure given a new lease on life with Abbott's HearMate 3 left ventricular assist device (LVAD).

Article written to make the case for using Inovalon's workforce management solution to address three of the top issues that are causing RNs to leave direct patient care in hospitals and post-acute care facilities.

This article shares the experience of a patient support nurse educator with the Lash Group.