Drawing on my clinical, marketing, and sales background in the medical industry, I develop relevant and compelling B2B and B2C content and copy for healthcare organizations and companies.
BUYER'S GUIDE: 2025 Pharmacy Surveillance
Developed a comprehensive buyer's guide as a top-of-funnel lead generation asset targeting hospital pharmacy directors and clinical leaders evaluating surveillance systems. Translated complex technical requirements across seven key decision criteria into actionable evaluation frameworks. Incorporated strategic CTAs throughout to convert engaged readers into marketing-qualified leads while educating prospects on distinguishing features of best-in-class pharmacy surveillance solutions.
How Paramount Healthcare Fixed a Fragmented Revenue Cycle
Transformed a customer story into an engaging, SEO-optimized blog post for Inovalon's Provider division. Condensed revenue cycle management outcomes into a compelling consideration-stage narrative designed to move prospects toward demo requests. Applied blog best practices including strategic internal/external linking, clear challenge-solution-outcome structure, and authentic voice that resonates with post-acute care billing directors evaluating RCM solutions for operational efficiency challenges.
White Paper: Advancing Excellence in Interventional Cardiovascular and Vascular Care
I developed and wrote a clinical white paper for Philips’ Image Guided Therapy Devices (IGTD) Academy, highlighting the need for continuous, multimodality training in interventional cardiac and vascular care. The piece distills clinical evidence, SME insights, and real-world training outcomes to position IGTD Academy as a scalable, personalized education resource that elevates clinician expertise and advances patient care.
Addressing the Impacts of a Behavioral Healthcare Shortage Amid Skyrocketing Demand
Sponsored article written on behalf of Inovalon.
ebook: Building a Direct-to-Consumer Program that Works
Playbook content geared to pharmaceutical brand teams looking to initiate an effective direct-to-consumer channel strategy.
VBC guide for healthcare providers and payors
Developed the content for this guide to help healthcare provider and payor organizations understand how they can leverage advanced data analytics to optimize their value-based care contract performance.
eBook for marketing campaign
Wrote this mini eBook to address why healthcare providers and payors need to incorporate community health resources into their value-based care programs and how partnering with a data analytics solution can help.
eBook for marketing campaign
Developed the content for this mini eBook to highlight the challenges of extracting social determinants of health data from unstructured sources, such as EHRs, and how natural language processing can help overcome these challenges.
New cardiovascular product launch brochure
Worked with product marketing team to develop messaging and copy for product launch brochure for a cardiac arrhythmia device.
HeartMate 3 Offers New Hope
Tells the story of a patient with end-stage heart failure given a new lease on life with Abbott's HearMate 3 left ventricular assist device (LVAD).
Overcoming 3 top workforce challenges driving RN turnover
Article written to make the case for using Inovalon's workforce management solution to address three of the top issues that are causing RNs to leave direct patient care in hospitals and post-acute care facilities.
Nurse Stories: Jessica
This article shares the experience of a patient support nurse educator with the Lash Group.
eBook: Life Science Patient Access Programs - Defining success in 2023 and beyond
Covers nine strategic questions pharmaceutical commercialization teams should be asking to ensure their patient services programs are effectively limiting all obstacle to patient access.
Whitepaper: Successfully Navigating Prior Authorization
Written as a guide for life science companies to help them reframe their approaches to supporting prior authorization processes for their specialty brands so that they can improve patient access.
eBook: Not getting traction with your patient services program? Here’s why and what to do about it.
Patient-support services programs are critical to clearing a successful trajectory for specialty-lite and specialty therapies. This eBook discusses barriers to program adoption and offers steps life science brand teams can take to ensure utilization.