Drawing on my clinical, marketing, and sales background in the medical industry, I develop relevant and compelling B2B and B2C content and copy for healthcare organizations and companies.
Article written to make the case for using Inovalon's workforce management solution to address three of the top issues that are causing RNs to leave direct patient care in hospitals and post-acute care facilities.
Thought leadership blog post repurposed for sponsored content in a pharmaceutical trade publication.
Blog post to inform employers of the value of integrated benefits that include mental health care.
Covers nine strategic questions pharmaceutical commercialization teams should be asking to ensure their patient services programs are effectively limiting all obstacle to patient access.
Patient-support services programs are critical to clearing a successful trajectory for specialty-lite and specialty therapies. This eBook discusses barriers to program adoption and offers steps life science brand teams can take to ensure utilization.
Written as a guide for life science companies to help them reframe their approaches to supporting prior authorization processes for their specialty brands so that they can improve patient access.
Written for life science and pharmaceutical company commercialization teams to help them better understand how their dispense network can impact brand success and what steps they can take to optimize coverage at the pharmacy.
Case Study: Sutter Health’s AIM Program Integrates ACP Decisions’ Videos into Interdisciplinary Workflows to Improve Serious Illness Care
Developed this customer success story to highlight how a health system utilized ACP Decisions' video-based patient decision aids to better support and care for their patients living with serious illness.
Blog post written to call out the challenge of nursing shortages and how hospitals can use workforce management technology to address the negative impacts. Project included writing an email to drive target audience to the article.
Wrote this "infographic style" case study to highlight how skilled nursing facilities can use client's technology platform to improve quality of care and reimbursement. Project also included the following drivers to promote this content piece: blog, LinkedIn post, and email.
Article written for the employer market with the goal of highlighting Cigna's differentiated value and positioning around integrated health plans.
Case Study: Novello Physicians Organization Implements ACP Decisions’ Video Library to Support a Whole-Person Care Approach Across an Independent Provider Network
Customer success story about how a network of independent healthcare providers used ACP Decisions' Video Library platform to achieve its goal of decreasing emergency department visits, hospital admissions and readmission rates.
eBook written for the Life Sciences commercialization audience. Addresses the hurdles manufacturers face in enabling patient access to their brands and why delivering a friction-less consumer experience driven by digital technology is essential.
Case Study: Providence Institute for Human Caring Implements ACP Decisions’ Video Library to Support a Whole-Person Care Approach
Customer success story details how a large health system implemented ACP Decisions' Video Library platform to achieve more engagement with advance care planning, increased advance directive completions, enhanced decisional confidence, and better alignment with the organization's whole-person care model.